Effective advertising is the heart of any customer oriented market. In the United States, individuals tend to spend an average of 30 minutes a day reading newspapers and magazines. It is easy to see that advertising, in print media, would be an excellent marketing tool for the savvy business owner.
Search Engine Optimization or SEO, means building a website so that it will be located and ranked by search engines. It also means designing each page in such a way that the site's content will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products.