An Explanation of the Design Process

If you are a potential client looking for a website design and reaching out for website development services, the list below is a pretty good outline of how Red Jay Studios, will work with you.

  1. Introduction Email/Phone Call
  2. Set Up Meeting/Conference Call
    • Learn client business; Strategy.
    • Outline website or project requirements & needs.
    • Make recommendations, and suggest/discuss all options
  3. Development of Project Brief/Scope of Work.
  4. Client review and confirmation of brief/scope of work.
  5. Proposal creation and project quote.
    • Hosting Recommendations Developed Here
  6. Proposal Delivered to Client with Walkthrough if Desired
  7. Project Placed On Design Calendar
  8. Keep Reading >>

Services that Should Be Provided in Website Design

Websites often require many skill sets and services across a variety of fields of graphic design, website design, and marketing. A concentration is needed to create compelling and memorable websites that are easy-to-use, informative, impactful, and ones that clients will want to return to. To accomplish these website goals, Red Jay Studios, offers a full website service list – one should see if their website developers have before hiring them to do your required website or web based project.

Website Design and Development Services Should/Often Include:

  • Research on current business needs, top competitor websites, user needs, and make suggestions.
  • Custom homepage design and a corresponding internal website page layout that coordinates with your organization’s brand and colors.
  • Multiuser content management system (CMS) development so a website owner can update his or her own pictures and text (basic content) with need for minimal website developer training and maintenance.
  • Website Blog setup.
  • Website Photo Gallery of projects, products, case studies, or testimonials.
  • Video pages.
  • Website Search.
  • Image (all pictures, photos, graphics) optimization for the web.
  • Search Engine Optimization (SEO).
  • Multi-browser website compatibility (Firefox, Internet Explorer, Safari, Google Chrome).
  • Flash, HTML5, Java Animation (However, be careful about flash for those who like ipads and iphones).
  • Additional options would include… illustration, photography, video, content creation, ecommerce integration, html newsletter templates, social media plug ins, and more.

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What is Skype & How Can You Use it for Your Business?

If you’re not yet using Skype for your business, you definitely want to read this post!

Skype is a very useful application for calling people on their computers or phones all over the world, for FREE in most cases. You can also make conference calls, instant message, transfer files, and share screens, among many other features. Skype also offers pay services like Skype to land line phones and mobiles for very low rates. (You can, however, use the Skype app on your phone to take advantage of the free services!  I’ve tested it on the Driod and it works great!  So, in essence, you can make a Skype call from your phone to a PC or another mobile using the Skype app without using any minutes!).

Why Skype?

Cost Effective – Prices to use Skype range from free for computer to computer use to some very cost effective plans for calling both landlines and mobile phones. Credit plans can be bought as a pay as you use option or for regular users there in the option to subscribe.

• Your Business can seem like an international enterprise – Even if you run a home based business it is easy to give it a global look and feel with the ability to purchase international phone numbers.
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Why Choose Red Jay Studios?

In skillful hands, the web is one of the greatest marketing tools of all time and yet approximately 95% of the web sites out there are un-visited, under-utilized, and non-productive — we don’t want you to become part of this statistic.

With so many web designers out there it can often be difficult to decide which web designer will actually meet your needs, goals, and expectations. Keep in mind that a web site is just like any other business tool. You “acquire” it and then you “use” it.

For some reason, many small business owners feel the need to have a website without really understanding how one is used and why you should own one.

The reason for this can be traced back to web designers, who themselves, don’t fully understand the purpose and use of a web site and mis-educate prospective buyers.
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Making Your Mark… Why are Logos Important?

Why are Logos Important? That’s a question that big companies pay millions and millions of dollars to advertising and design firms to help strengthen their branding so that consumers like you and I will remember who they are and to buy their products. Logo’s are like good slogans or good jingles. Everybody tends to remember them if you have a good one.  I’m sure if you ask every guy what the theme song to ESPN is, most guys would know how it automatically.  That’s how effective a good jingle is on the minds of consumers.  The use of slogans are important as well, a game was recently played where it listed 10 slogans and it was amazing how most people recognized them simply because of how effective their advertising works.

Logo’s may be just as recognizable as say a slogan or a jingle but they also provide a great way to make your company memorable.  Logos can be shapes of objects or just simply the words of the company.  Some prominent examples of logos using just words are… Microsoft, Coke, IBM and 3M.  Some great examples of companies using shapes can be Apple, AT&T, McDonald’s, and Nike.  Nike is probably one of the most recognized of the bunch, since so much advertising is done using the Nike “swoosh”.  It has become implanted into not only sports fans, but anybody who buys a shoe.
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Increased Traffic. Top Rankings. Greater ROI.

Search engine optimization is the best way to market your company and attract more attention to your website! SEO increases not only your website ranking but your traffic as well.

With millions of searches each month and social networking sites, the opportunities can be limitless. However, to take full advantage of that opportunity it is vital to rank high within the search engines, to ensure sure that your website turns visitors into leads and sales. If you can’t succeed and apply this strategy, your clientele will go to your competitors instead.

Red Jay Studios forms a strategic marketing plan around search engine optimization, social marketing, and search optimized web design. We are determined to work hard so that you can quickly dominate your online competitors.

Our services for search optimization include:

On-page Search Optimization – revised metadata, implementing targeted keywords into content, form internet linking and establish company blogs.

Off-page Search Optimization – form external links, submit to web directories, establish social networking profiles, enlist in online communities and interact on discussion forums.

Web Analytics – follow website traffic, manage rank changes for targeted keywords within metadata and content, recommend keywords and metadata revisions, monitor all links toward your site.
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Reasons to Have a Website That Perform

Well, unlike a physical store front that is open from 8-5, Monday thru Friday, your company can have a website open 24/7, 365 days a year! Even if your business is not national, and your business is local, you still need to be found locally to your clientele. Red Jay Studios can created a website that you and your company will be proud of. We can also restore and update your outdated and existing website, to build more traffic and clientele.

Essentially, your website is your online business card, your online promotion and profile. Unlike an actual print business card, size is limitless. You can update and change your website at any time! A website, in the long run, is faster and cheaper then updating traditional print media. Digitally speaking, your online business card has the capability and opportunity to be placed directly onto a potential clients desk. Now, how is that for targeting your audience and attracting clientele?

With the internet at your disposal, you have the potential to be seen by millions across the Globe. Having a niche with your local clientele, is just the tip of the iceberg. Having the same niche worldwide involves hundreds of thousands more potential clients. Overall, the Internet is an extremely cost effective way to target clients locally, statewide, and even globally.
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Red Jay Website…

Welcome to the web, Red Jay Studios! Coming up with a unique name, color scheme, and website was just the tip of the iceberg. Finally, we are published… While the process seems to be over, it has only just begun. As most of you know, marketing is key for any business, and the web is one of the greatest marketing tools of all time. Amongst the billions of other websites, we must use the tools to reach our audience, promoting and facilitating our services. Now begins the journey!

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