RSS stands for Rich Site Summary, which is a format for delivering regularly changing web content. RSS feeds are found on many news-related websites, blogs, and other online publications where content is constantly changing.

Why RSS? What are the Benefits and Reasons for using RSS feeds?

RSS can solve many problems for individuals who regularly use the web. Since it allows the user to easily stay informed and on top of the website(s) they follow, by allowing them to retrieve the latest content. You, the user save time, by not needing to visit each individual site daily. You also ensure privacy by not needing to join every websites email newsletter subscription. The number of RSS continues exponentially increasing daily.

What do you need, to be able to read RSS feeds?

Feed readers allow you to grab the RSS feeds form various sites and are displayed for you to read, directly on the web.

Join Red Jay Studios RSS Feed to stay Updated on all the latest news!

Jamie, the founder of Warrior’s Creed came to me, in hopes of creating a website that will not only highlight the organizations benefits, but also brand this organization in such a way that it will become a well-know organization throughout the United States!

Red Jay Studios designers and web programers are proud to help out this nonprofit organization, through the soon to be launch of a website for Warrior’s Creed, located in Florida – using a custom designed Content Management System. The new website will allow the staff of Warrior’s Creed an easy way to update and maintain the content and images within their new website. Red Jay Studios, CMS allows users full control and access to the content within a companies website, allowing a user to add, delete and quickly edit pages and blog posts easily, in a user friendly manner.

She really liked the idea of a dark, black background, with contrasting light blue and white fonts and graphics. This will also compliment her business cards since they will also be completely black, with the light blue and white contrasting colors. In reality, she needed something strong on its own, yet something that will not compete with her photographs, when placed on the bottom. Don’t you just love the way that the mockups turned out. She can’t decide between logo #2 and #4.

You will just have to check back in a few weeks, once the website design is created, to see which logo she picked!

What can you do?

• Pay for someone’s cup of coffee

• Get the next person’s food (the one behind you) in the drive thru

• Help someone out in need

• Donate money to your favorite charity

• Tell the manager at the store or restaurant how well your server was

• Cook or bake something for the neighbor or family member

• Give a lottery ticket to a stranger

• Bring some goodies to the fire station

• Donate food, clothing, and even money to the needy

• Raise money for someone who lost their home in a natural disaster

• Pay the highway toll for the person behind you

• Smile at each and every person you meet today

I do truly believe that what goes around, comes around. How will you pay it forward today?

–>

Brochure design is a delicate balance of presenting the right information in an organized and logical manner, while keeping the reader interested and impressed. We at Red Jay Studios have degreed design staff experienced with strategic planning and advertising layout skills. Through simple planning and organization, we take the elements and then turn them into a elegant concept, that will inform your reader.

Always remember, that the right brochure design helps you to follow up on prospects, produce information, promote your website and company, and network. A company can only benefit from implementing such a successful marketing tool, the brochure.

In this case, Terra Vista wanted to display the many recreational water sports that can be found in Citrus County, Florida. Using texture and images that relate towards nature, helps to give this brochure design that fun outdoors like feel. Vibrant colors and images that pertain towards water sports lures the viewer into the brochure, inviting them to have fun on the water! This new brochure design, was one of Red Jay Sudio’s favorites.

The theory behind posting frequently is this… would you purchase a newspaper everyday if the articles never changed? Most likely not! However, since the articles are different each day, you are far more likely to read it each day. This same theory holds true for blogs. If your website and blogs are updated frequently, even daily, there is no reason why people wouldn’t visit. We know, that daily posts can be hard, however, for a steady growth of new clientele this is needed. New content that is written timely and in a style that people enjoy is more likely to have people return again and again. Isn’t that what you want?

Not only will frequent blog posts bring viewers, but it also helps your blog in terms of Search Engine Optimization (SEO). Each new post is a new entry point for people to find your website/blog through search engines. The more posts, the better the chances are that new viewers will find your website. Now, that’s something to blog about!

Determine your Goals:

For maximum growth – multiple posts a day are required.

For steady growth – post at least one per day.

For slower growth – post at least every 3 days (about 2-3 times per week).

For very slow growth – posting less frequently (about 1 time per week or less).

The highest quality designed websites will promote your company. A good website will also highlight the reasons a customer should choose you over your competitors. You can also announce promotions and sales, as well as build e-newsletters for all of your loyal customers. The internet is chock-full of marketing possibilities that are simply not available offline. Another thing that the internet can do is provide new ideas of how to market your business by allowing you to view your competitors. The information you obtain from spying on your competition can be used to enhance your marketing efforts.

If your website is well optimized, your business will show up when using popular search engines. There are many businesses currently enjoying vast amounts of sales as a result of marketing online. The internet is responsible for what the majority of those business bring in. The ability for consumers to complete sales from the comforts of their home is increasing sales for many companies.

Web presence can make small businesses more competitive from any angle, allowing you to understand new trends, as well as discover opportunities and problems without wasting time. A small business with Internet presence improves your opportunity to connect with a number of suppliers and customers that otherwise might not be possible in your local area.

It is crucial for every business, no matter its size, to have a website of its own. Most consumers do their initial research on the web before making a buying decision. It is important that they are able to find you at that stage. Also, a website adds value to your brand and gives you the added medium to communicate with your customers. Red Jay Studios encourages you to get your website designed and developed by professional web developers, whether it be us or another design company. Your website should ideally be an extension to your brand, it is the front door to your company. A poorly designed and marketed web site may only hurt your business. Also, try to update your website often with useful information, this gives your visitors a reason to check back with your website regularly.

1. Introduction Email/Phone Call
2. Set Up Meeting/Conference Call
   • Learn client business; Strategy.
   • Outline website or project requirements & needs.
   • Make recommendations, and suggest/discuss all options
3. Development of Project Brief/Scope of Work.
4. Client review and confirmation of brief/scope of work.
5. Proposal creation and project quote.
   • Hosting Recommendations Developed Here
6. Proposal Delivered to Client with Walkthrough if Desired
7. Project Placed On Design Calendar
8. Project Start
9. Design Phase
   • Strategy (usually has already happened in brief and meetings)
   • Home Page Design
     1. Revisions and Approvals
   • Internal Website Page Designs
     1. Revisions and Approvals
   • All Items Finalized and Approved
10. Development Phase.
    • Installation of any carts and security.
11. Beta testing
12. Client beta testing
13. Client feedback and changes
14. Go live
15. Promote
16. Updates and maintenance

This is, of course, a very general simplification of how we take care of and work with our website clients. Every client is unique and has very specific needs. At Red Jay Studiso we take the time to listen to you and put together a plan for your company that will meet or exceed your expectations for developer interaction and design deliverable.

We take a lot of pride in the relationships we build with our clients and work hard to maintain the highest level of service and accountability.

Red Jay Studios, specializes in website design and search engine optimization.

Website Design and Development Services Should/Often Include:

• Research on current business needs, top competitor websites, user needs, and make suggestions.
• Custom homepage design and a corresponding internal website page layout that coordinates with your organization’s brand and colors.
• Multiuser content management system (CMS) development so a website owner can update his or her own pictures and text (basic content) with need for minimal website developer training and maintenance.
• Website Blog setup.
• Website Photo Gallery of projects, products, case studies, or testimonials.
• Video pages.
• Website Search.
• Image (all pictures, photos, graphics) optimization for the web.
• Search Engine Optimization (SEO).
• Multi-browser website compatibility (Firefox, Internet Explorer, Safari, Google Chrome).
• Flash, HTML5, Java Animation (However, be careful about flash for those who like ipads and iphones).
• Additional options would include… illustration, photography, video, content creation, ecommerce integration, html newsletter templates, social media plug ins, and more.

Extending Your Brand; Branding Services:

In addition to a websites presence, Red Jay Studios offers additional services one may need when starting a business. A website alone or a website redesign alone does not mean anyone knows that the website or business exists and what it’s message is. Steps must be taken to create and market any brand. Website design and Brand Marketing includes:

• Print Materials… such as catalogs, business cards, letterheads, invoices, stationary.
• Blogging.
• Use of Social Media (Facebook or Twitter).
• Search Engine Optimization (SEO).
• Newsletters/HTML e-mail.
• Website and print advertisements.
• Animated logo or turn your logo into 3D.

Here are some additional 2010 popular website resources:

• Gliffy.com (online website wireframing)
• GoDaddy.com (find your domain name)
• WordPress.com/Wordpress.org  (best in class blogging and cms platform)
• magentocommerce.com (complete ecommerce system)
• iContact.com (great HTML mail system)
• Vimeo.com (free HD video hosting)
• Box.net (file storage and sharing)
• SEOMoz.com (SEO explained)

Skype is a very useful application for calling people on their computers or phones all over the world, for FREE in most cases. You can also make conference calls, instant message, transfer files, and share screens, among many other features. Skype also offers pay services like Skype to land line phones and mobiles for very low rates. (You can, however, use the Skype app on your phone to take advantage of the free services!  I’ve tested it on the Driod and it works great!  So, in essence, you can make a Skype call from your phone to a PC or another mobile using the Skype app without using any minutes!).

Why Skype?

• Cost Effective – Prices to use Skype range from free for computer to computer use to some very cost effective plans for calling both landlines and mobile phones. Credit plans can be bought as a pay as you use option or for regular users there in the option to subscribe.

• Your Business can seem like an international enterprise – Even if you run a home based business it is easy to give it a global look and feel with the ability to purchase international phone numbers.

• You Hold the Ability to Connect with Multiple Users at Once - Skype allows you to hold a conference call with several people. No bridge numbers, no expensive equipment – just add Skype contacts and phone numbers into a group call. You can even add someone to a call you are already on. Also, conference calling is free when it’s between Skype contacts!

• Record Conversations – Using Skype extensions such as Pamela or Pretty May conversations are able to be recorded. Of course this needs to be done in a lawful manner. Imagine the opportunities when you are able to do an interview with a supplier about a certain product or even to collect testimonials from clients. These can then be placed on your website as an audio file.

• It’s a Global Contact Tool – More and more people are harnessing the power of Skype whether for business or personal use. Skype gives you calling buttons that you can place on your site enabling people who are on Skype to contact you directly from their computer simply by clicking the link.

Skype is simply a great way to stay in communication with people, and is also a cost effective tool. We all know that saving money can improve any company’s bottom line – so get started, it’s easy! Simply, download Skype to your computer, and follow the prompts to set up your account. You can search for other people you know on Skype as well as encourage those that you call a great deal to also begin using Skype.

Skype is one of those tools that just makes sense for business owners.  Take a few minutes to explore the website, download the app, sign up and then save money!